Mark Eastman Design Photography Writing About Contact

ABOUT

Photo

I was born and raised in Oakland, California, and took to art at an early age, including drawing, lettering, photography and making amateur movies. After high school, junior college and working six years full-time as a commercial sign painter at The Art Sign Company, I attended California College of the Arts and graduated with a BFA in Graphic Design.

As a designer, I've previously worked with Adobe Systems, Communication Arts magazine, Google and Epsilon.

Design firms I've worked with:
Michael Cronan Design, Lucille Tenazas Design, Bruce Yelaska Design and Corson Design.

Freelance clients:
Triple Rock Brewery, Jupiter Berkeley, David Baker Architects, William's Brewing, California BMW (CalMoto), City Bike magazine, Menlo Velo Bicycles, Klutz Press (Scholastic Books), StreamWorks, Vicolo Pizza, Bicycle Quarterly magazine and American Cyclery.

Pro bono clients:
Peninsula Habitat for Humanity, the city of East Palo Alto.



Skill Set

Art Direction
Graphic Design
Visual Design
Web & Email Design
Typography & Lettering 
Layout
Production (Web & Print)
HTML/CSS Editing
Illustration (Icons/Vector)
Information Graphics
Photography (Studio & Location)
Image Editing & Retouching
Writing:
(for Editorial,
Technical and 
Promotional Content)

Software Tools

Adobe Creative Suite:
Acrobat
Illustrator
InDesign
Photohop
Sketch 
Figma
BBEdit (HTML/CSS)
Google Workspace:
Drive, Docs,
Sheets, Slides,
Sites
Microsoft Office:
Word, Excel
PowerPoint
SharePoint

LinkedIn Profile



EXPERIENCE

Designer / Photographer / Writer (Freelance)
Mark Eastman Design & Photography

Palo Alto, California
(2020–Present; 2002–2006; 1993–1994)

Art direction, design and production for mobile, web, email and print based media. Photography for editorial, advertising, commercial and pro-bono clients. Writing for editorial and promotional content.

Art Director
Epsilon (now Hawkeye)

San Francisco, California
(2012–2019)

Art direction, design, typography and illustration of Google clients’ web and email marketing communications for Google products including: Google Assistant, Home, Maps, My Business, G Suite, Fi, EDU, Express/Shopping, Growth Lab, Partners, and Ads (AdWords). Design and production of large scale internal infographics. Design and production of brand guidelines. Logotype and icon design. Design and production of presentation materials and pitch decks.

Art direction, design, typography, layout, production, photo-retouching, illustration for mobile, web, email and print based media for Delta Airlines client.

Accomplishments: Helped to build and expand both Google and Delta client work for Epsilon teams.

Designer
Creative Lab, Google, Inc.

Mountain View, California
(2007–2011)

Graphic design and production of Google online, mobile and print based brand marketing materials including, books, case studies, brochure design, direct mail, iGoogle home page themes and modules, banner ads with animation, illustration, icons, infographics, logos, email marketing communications, website design and mock-ups for presentations.

Accomplishments: Contributed to Creative Lab in-house agency Google design and brand work and its success within and outside the company.

Associate Designer, Contributing Writer / Photographer
Communication Arts Magazine (Coyne & Blanchard, Inc.)

Menlo Park, California
(1994–2002)

Graphic design, art direction, editorial design, production and proofreading of Communication Arts magazine, the world's leading trade publication on creative media. Redesign of the Communication Arts identity and the print publication in Spring 1995. Design and production of CA collateral, print advertising, direct mail, web banner ads and other brand materials. Contributing writer (typography articles, book reviews). Contributing photographer (portrait, table top, and advertising).

Accomplishments: Worked on 58 issues of Communication Arts and contributed to its growth in readership through the redesign of the publication, design and production of it's marketing promotions in print and online, in addition to contributing editorial magazine content.

Member of Typographic Staff: Digital Font Editor
Marcomm Group: Designer
Adobe Systems, Inc.

Mountain View, California
(1991–1992)

Adobe Typographic Staff (Digital Font Editor): Type 1 PostScript conversion of digital typefaces under license with original type foundries including Monotype (UK) and Berthold (Germany).

Adobe Marcomm Group (Designer): Design and production of Adobe marketing publications for print including Font & Function magazine.

Accomplishments: Contributed to Adobe's Typographic Library, marketing publications and it's success in the marketplace as a leader in high quality digital typefaces.




EDUCATION

California College of the Arts
San Francisco, California
(1988–1991)
(Founded in 1907 as California College of Arts and Crafts, renamed in 2003)
Bachelor of Fine Arts,  Graphic Design, 1991

When not at work I enjoy art, film, jazz, the outdoors, and am an avid cyclist.